The major topic of the day was to revisit our company Vision and Mission statements, and I'm proud to announce what came out of that day.
As FreightPros has evolved over time, the purpose of the company has changed rather drastically.
In the earliest days, we were just trying to keep the lights on and enough cash in the bank to meet our obligations.
We've come a long way.
As the years have gone by, we've built an energetic and amazing team. We've focused on service first, building partnerships with our customers, and really revolutionizing the way that freight shipping customers interact with a logistics provider.
We realized the time had come to update the long term goal of the company, and the methodology for how we will eventually get to that goal.
FreightPros vision is to set the standard for a quality freight experience.
Sounds simple enough doesn't it? The surprising thing is that we operate in an industry without a clearly defined service quality leader. Look at other industries and you have American Express, Zappos, USAA, Costco, or even Amazon.
For years we've battled the notion that third party logistics and freight brokerage companies are really offering a commoditized service. This false notion, and the lack of a service leader, screams OPPORTUNITY for our team.
We are set not only on establishing and defining what a quality freight experience truly will be, but delivering on that elevated standard.
How do we get there?
We feel like we've already made huge strides towards this vision. We've assembled an amazing team that adheres to a really strong set of core values, built really smart quoting tools, and have poured countless hours and millions of dollars into developing our back-end customer management system.
That said, we still have work to do. A focus on our customer partnerships, enhanced technology tools, and continuing to build and develop our team of FreightPros will propel us toward the vision.
FreightPros mission is to build strong customer partnerships by delivering exceptional support and innovative solutions carried out by a reliable, efficient, inspired team of freight experts.
Our hope is that a daily commitment to our mission will lead us toward our vision, and along the way we will continue to create an amazing business that is a vehicle to enrich the lives of our customers and employees.