8 Most Common Shipping & Fulfillment Problems (and how to fix them)

Shipping impacts the bottom line of an e-commerce business because customers expect multiple shipping options, free shipping, free returns, and on-time delivery. According to a 2019 study by the Baymard Institute, 55% of would-be buyers abandon their carts when they see that shipping is more expensive than they expect. In North America alone, half of …

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