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The Importance of Visibility in Freight Shipping

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CC image courtesy of lxsocon via Flickr
At FreightPros, we believe in visibility. We believe in our customers getting a window into our culture and family here, not only because we think we work hard to create something special and unique (though there’s that too), but because our number one priority has and will always be our customer relationships. Now listen, we’re not the only ones with logistic visibility on the brain. With the constant progression of technology, the entire industry is changing, not to mention the world. And we’re up with the game. We love technology too! But here’s the thing, all this technology doesn’t mean much if you lose the human connection. There was a time, not so long ago, when business deals were sealed with handshakes and looking someone in the eye. Many third party logistic providers (3PLs) overlook this facet of the freight industry. It’s the term, “third party,” that throws them off. They think because we’re not the ones driving the trucks, or loading the pallets on to your shipping docks, that we’re hands off. That we don’t care and that we’re only in it for the pricing. This couldn’t be further from the truth. On the contrary, we want to offer you more. And that’s where our business visibility comes in. We might not be able to help you wrap that pallet of goods up and load it on to a LTL carrier’s truck, but we can show you exactly what we’re doing for you now and what we can do for you in the future. When you call in to set up a shipment or to report a damage claim, we think its important that you know who you’re talking to. We work hard for you, and we’ve found the best way to increase productivity is to cultivate a work environment that emphasizes trust, cooperation, and even fun. So what does this all have to do with freight shipping? In a freight industry that is fluid and messy and relies on a bunch of moving parts, this sort of visibility is key to understanding what’s going on with your LTL or TL shipments at all times. This vigilance comes second nature to us, we’ve seen enough damaged pallets and long delayed shipments to last a lifetime, but it’s important for our customers to know that we’ve got it handled. We are pros at this stuff. The freight industry can be a minefield, and we want you to watch as we navigate it successfully. We’re proud of the work we do for our customers, and we believe visibility in the trucking and shipping industry is of the utmost importance. It’s important to keep a close eye on freight in transit, to catch delays before they happen, and to get things fixed ASAP when they go wrong. This gives our customers piece of mind, and its why we do what we do.

Logan Theissen

Logan is a Content Marketing Associate at FreightPros in charge of social media and content creation. He has a writing degree from the University of Oklahoma, but lives life on the edge and resides in Longhorn country. He loves Murakami books, Tarantino movies, and Vonnegut books. Lots of books. One day he will own a dog, but first he'll have to get a yard.

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