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The SEO Blog: SEO is DEAD?!?!?!

This is Part II of our SEO Blog Series. You can read Part I: Search Engine Optimization, right here. SEO is dead. Haven’t you heard? The amount of think-pieces on the death of SEO is astounding. Here’s one. One more, for good measure. And then there are the contrary pieces, as in: Contrary to all those “SEO is Dead” pieces… SEO is NOT Dead.” I’ve got one of those handy right here. How can these philosophies exist simultaneously? Seriously guys, which one is it? Dead? Or Alive? The answer is: both — and it’s this kind of answer that makes SEO so unknowable, so frustrating, and so abstract at times. SEO is both dead and alive. Websites will still be optimized to better list in Google (or Bing’s, or Yahoo’s) search engines (alive) but the traditional forms of doing this optimizing have gone the way of the dodo (dead). The term SEO is still click-bait, and a stalwart in the lexicon of marketing millennials and beyond (alive), however, the days of relying solely on link-juice power are crippled and hobbling, and the new and improved search engine algorithms seem to be as unknown as the reasons behind The Fermi Paradox (dead). Therein lies the problem with SEO, and SEOers in general: Nobody knows what SEO is anymore, but we’ve all got to talk about something. And so what you end up getting is a bunch of hot-takes designed to get clicks, links, and eventually, higher search engine lists. This is, essentially, the point of SEO. So what we’ve got here is a bit of the chicken and the egg question. SEO is the practice of…talking about SEO? Or writing about how SEO is dead? Or alive? Well, now that you mention it…kind of, sort of, yes. Though this level of meta would make Aristotle proud, it’s not an inherently bad practice, and its certainly not unique to SEO. In fact, its ubiquitous to the marketing industry, social media, and certainly professional academia. This sort of cyclical, regurgitation of information can appear frustrating to an outsider, as if nothing is being accomplished, and at times it appears that SEOers are merely treading water. But all is not lost. There is a future to SEO outside of countless think-pieces about the vitality of the mysterious creature called Search Engine Optimization. It’s called exclusive original content, and we’ll discuss it further in the final part of our SEO blog series…coming soon!

Logan Theissen

Logan is a Content Marketing Associate at FreightPros in charge of social media and content creation. He has a writing degree from the University of Oklahoma, but lives life on the edge and resides in Longhorn country. He loves Murakami books, Tarantino movies, and Vonnegut books. Lots of books. One day he will own a dog, but first he'll have to get a yard.

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