The heart of Longhorn country is a very burnt-orange type of place, so burnt and so orange that professional sport franchises are likely blinded by the color, like a normal person is blinded when they look directly at the sun. Austin, TX, when it comes to professional sports, is like staring at the sun. What do I mean by this? Well, dear reader, the behemoth that is The University of Texas is a universal brand, one of the biggest in the world. Like the New York Yankees, Dallas Cowboys, or Real Madrid, you don’t have to go to UT to be a UT fan. Because of this burnt-orange monopoly, the idea of bringing a professional sports team to Austin has long been a hazy dream on the horizon, though one that may soon find itself rooted firmly in reality. Lately, there’s been a lot of talk about a new MLS team coming to Austin, and let me tell you, at FreightPros this is AMAZING NEWS. Now, we know it’s not a done deal or anything, and San Antonio is trying to steal our soccer team, but let’s talk about why this will be a great and amazing thing for the city of Austin (if our wish comes true).
Professional sports in the capital!
We’ve already discussed how important UT athletics (especially football) is to Austin, Texas, The Big Twelve Conference, and even the NCAA at large, but it’s still not a professional sporting team. Apart from the “new-ness” that will accompany a professional team, it will bring soccer to an unexpected region, one usually dominated by the other type of “football.” Austin would be the perfect place for soccer! The weather is beautiful, the people are fit, and the Longhorns are consistently frustrating. We need someone new to root for! Not to mention, the size of Austin is perfect for an MLS soccer squad. Because of UT and the Dallas Cowboys, we are a long way off from getting an NFL team. When it comes to the NBA, there are already three Texas teams and I hardly think they’re ready for a fourth. Baseball could be a possibility, but it’s a fading sport in the national consciousness. What does that leave us with? Soccer of course! The sport of the future (in this country at least).
Downtown like you’ve never seen before.
MLS is already on record that they prefer to have their stadiums and games in downtown, urban areas. Just this week, Atlanta is looking to bring MLS to Georgia with a multi-billion dollar downtown stadium. At first glance, it might be tough to find the space to construct a new stadium in close proximity to downtown? Where would you put it? It’s no secret that Austin is growing by leaps and bounds, and this includes the downtown area, but a whole stadium? Well, the good thing is that you wouldn’t have to worry about parking or transportation. As our public transit heats up, it’s a perfect time to figure out the stadium issue and plan for it using our proposed rail and bus lines. And can you imagine Saturday night soccer games with the backdrop of downtown and the beauty of Lady Bird Lake? Could be something special, if you ask me.
Soccer is the beautiful game.
Soccer brings people together from all over the world in a way that is unprecedented in the history of sport. It’s the most popular sport in the world, BY FAR, and to make things better, The World Cup is coming up this summer. The biggest sporting event in the world that only takes place every four years! Come on people, if this isn’t the perfect time to get into soccer then I don’t know what is. And so to honor the world cup, soccer, and the hope that the MLS will make the right decision and make Austin the next destination for a franchise, the soccer fans in the office decided to come together for a celebration of the beautiful game. From the top left: You’ve got Morgan with the Team USA scarf (soccer fans love their scarves), Maya with the Colorado Rapids t-shirt, myself and Patrick bleed Chelsea blue, Tyler with the stripes of Newcastle United, and finally Emilio with Manchester United. Special shout-out to Scott, our Chief Operating Officer, who’s got the Arsenal red in his blood, but sadly couldn’t make the picture. So if these six FreightPros can’t get MLS to Austin, nobody can. Well, other than city council or the MLS commissioner, I suppose. Either way, someone needs to make this happen. I’ll be learning Buzzstream in the meantime, but hopefully it won’t be too long before we can all wear MLS Austin F.C. jerseys.
Logan is a Content Marketing Associate at FreightPros in charge of social media and content creation. He has a writing degree from the University of Oklahoma, but lives life on the edge and resides in Longhorn country. He loves Murakami books, Tarantino movies, and Vonnegut books. Lots of books. One day he will own a dog, but first he'll have to get a yard.
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