This is the third and final part of our SEO Blog Series. Check out Part I for the SEO Basics and Part II with the SEO is dead rumor if you haven’t already. In this blog series we’ve talked about what SEO is. We started with the basics: the history of it, and how important it is to search engines and consumers of Google and the Internet at large. Next, we discussed the issues that arise within the constantly-changing world of SEO and content. Today, we’re going to talk about the future of SEO, and the future is bright. SEO has been leading up to content creation since it’s beginning. Though its not Google’s job to police the Internet, it was an unspoken rule at the beginning that the links and other forms of drawing high search numbers and traffic was in an effort to get the consumer to the website. Once there, they’d like what they’d find. Well, like most systems in an unchecked industry (SEO was not really policed in the early days) SEO was taken advantage of by black hat linkers, inflating bad links for better search results. This sort of behavior muddied the waters of an already dim Internet lake. Luckily, we have Google. Google is a verb. Google is a behemoth. Google might be doing lots of things we don’t want them to be doing. Anyway you look at it, Google is a ubiquitous presence in our society. That won’t be changing anytime soon. And though they admittedly have made some mistakes in the trust/privacy sectors, they’ve always worked to make their search engines better suited to find the information that you – the consumer – is searching for. They accomplish this through a complex (and very mysterious) series of updates and algorithms. It’s complicated stuff, and one reason that the developers get paid the big bucks. These updates are all the time. And those are only the major changes! The point of all this optimization is to get rid of the bad habits of SEOers and bad-links. And it’s working. Slowly but surely Google has placed more importance on the content of websites rather than how many links they have. This isn’t to say that links are dead. Hardly. For the foreseeable future they’ll be an indicator of a site’s popularity. But they’re no longer the only indicator of popularity or usefulness. The result of this optimization is better original content for consumers. That’s a good thing. The Internet is massive and there’s a lot of bad information out there. It’s a mighty task to cut out the crap. But Google and its army of developers and geniuses are doing a pretty good job of weeding out the bad for the sake of the good. An investment of good content and good content strategists and creators adds value to your site that sometimes goes beyond numbers. Good content builds a relationship with customers and consumers; both present and future. As original content becomes king, companies are hiring talent like writers, photographers, filmmakers, and much more to give their companies and blogs something more to say. Brand awareness is at a high. A good website should always answer the question you type into the Google search bar. A great website will answer your question, and keep you coming back for more. More content. More blogs. More videos. These things add value to a company culture as well as a Google search ranking. Here at FreightPros, we take our company culture seriously. This blog series, and all our blogs, Freight Papers, and Freight Videos are in line with the philosophy that we want to inform AND entertain our clients. There are SEOers who have relied for too long on faulty SEO practices that game the system for their own gains. Their time is over. With the future of SEO looking to original content, the world is a little more open to some creativity. And that’s a great thing for the future of our industry, the Internet, and even the society we live in.
Logan is a Content Marketing Associate at FreightPros in charge of social media and content creation. He has a writing degree from the University of Oklahoma, but lives life on the edge and resides in Longhorn country. He loves Murakami books, Tarantino movies, and Vonnegut books. Lots of books. One day he will own a dog, but first he'll have to get a yard.
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